Digital Marketing Tools Curated for Businesses to Grow

This is an extensive list of Digital Marketing tools that can help startups and entrepreneurs

  1.  tawk.to- This FREE and easy to use chat tool is a must have on your website. Most often when you enter a shop, you immediately find someone to assist you. They try and answer your questions and help you navigate through the store. Similarly, a chat tool is a digital assistant that helps website visitors with queries. You could simply download the app and respond to those queries in real-time.
  2. ahref – While am addicted to ubersuggest and I have recommended that as one of the go to tools for SEO, ahref is pretty extensive too. They help with organic keywords for which your competitors are ranking, backlinks they are getting and provides intel on paid search keywords. Ahref doesn’t offer any free trial period and is expensive in comparison to ubersuggest but since they’ve been around for a long time, the accuracy of data is much higher. If you are a newbie, stick to ubersuggest but if your SEO game is strong and you want data rigour, go for ahref. ⠀
  3. useproof – when visitors come to your website, they need social proof that others are buying from you too! It just gives them assurance and hence tools like useproof are very important. What are some other social proof tools that you know? ⠀
  4. CrazyEgg – Want to know what people are doing on your website? Checkout this tool that records how a website visitor interacts with your website. It’ll help you understand their behaviour and make some important changes to optimise conversions. They offer 30 Days of FREE Trial.
  5. Teachable – A very popular tool when it comes to launching your course, online! It has some very powerful features including creation of sales landing pages, advance reporting, 1 click upsell etc.
  6. Crello- Another very powerful tool that allows you to create your own graphic designs. It’s giving a strong competition to Canva. It’s competitive even in terms of pricing.
  7. All-Hashtag.com –  It’s a FREE tool. Helps you find hashtags that are Top, Random and Live. Don’t use them as is. Use this tool to get ideas but tweak them as per your geography and requirements.
  8. iconosquare – It’s a paid tool but they offer 14 days FREE Trial. It’s one of the very good tools to use for Instagram Management. It is a social media scheduling and monitoring tool that works specifically with Instagram. You can get to know in-depth about your competitors, get details on best time to post and so much more.
  9. Canva – This is an amazing tool that takes care of all your design requirements. Even the FREE version provides a lot of value. You don’t have to worry about sizes or design ideas. There is a template for almost everything.
  10. Later is another social media scheduling tool. Best part – Later learns when your Instagram followers are most engaged and suggests the best times to post. Now isn’t that amazing considering post timing is extremely crucial for high engagement. ⠀
  11. Facebook creator studio app allows businesses to publish and schedule content, respond to messages and comments, and make edits. It also lets you create and manage your stories content through desktop.
  12. Eclincher is a social media management tool. It is an underrated tool because of it’s old school design. But it’s high on performance. In fact, some individuals and businesses find eClincher easier than Hootsuite due to its simplicity and user experience. I had the same experience when I used it on someone’s recommendation.
  13. Buffer Publish is a simple to use, social media management tool that can help you manage multiple social media accounts and schedule posts. It has a superb calendar view. Buffer offers FREE 14-day Free Trial for its paid plan and its basic free plan allows 3 social accounts, 10 scheduled posts, 1 user. Go ahead and schedule your posts.
  14. Trust Pulse is a powerful and easy-to-use social proof notification-based tool that displays real user activity on your site to explode your conversions and sales. First 500 sessions are free. After that, they have different pricing plans. I use this tool on a website – kidspreneurship.com and it has helped us increase conversions by 20%.
  15. inShots – It’s an amazing tool/app to edit your videos, add music, text and effects. It helps create excellent movies. It's a free to use tool.
  16. HubSpot is a dream tool for everyone looking to scale their business and automate their sales and marketing. It’s a hub of all-important marketing activities. You can create, optimise your content, nurture leads, monitor contacts as they become customers and see how your marketing progresses. A lot of startups find this to be an expensive tool and you should certainly use this tool when you are selling product or service that requires high involvement. But it’s important to understand how this tool works in order to take your knowledge of the marketing automation to the next level. It gives you a clear picture of your customers journey and how you can be part of your customers journey.
  17. Google Spreadsheet- There’s no other tool that I use as extensively as Google Spreadsheet. 𝐎𝐫𝐠𝐚𝐧𝐢𝐳𝐢𝐧𝐠 𝐚𝐧𝐝 𝐬𝐡𝐚𝐫𝐢𝐧𝐠 𝐝𝐚𝐭𝐚 𝐢𝐬 𝐦𝐮𝐜𝐡 𝐞𝐚𝐬𝐢𝐞𝐫 𝐰𝐢𝐭𝐡 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐩𝐫𝐞𝐚𝐝𝐬𝐡𝐞𝐞𝐭. I plan content for my channel and for all my clients using Google Spreadsheet.
  18. net – Don’t depend on social channels too much to generate business. Instead 𝐜𝐫𝐞𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐨𝐰𝐧 𝐝𝐚𝐭𝐚𝐛𝐚𝐬𝐞 by either inviting them to a closed facebook group (ask them to add email id 📧 before adding them to a closed group) OR 𝐜𝐫𝐞𝐚𝐭𝐞 𝐚 𝐥𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐠𝐞 𝐮𝐬𝐢𝐧𝐠 𝐥𝐞𝐚𝐝𝐩𝐚𝐠𝐞𝐬. 𝐧𝐞𝐭 . No domain name or url required. You do not have to be a designer or coder to create a landing page using leadpages.net. They offer a 𝟐 𝐰𝐞𝐞𝐤 𝐟𝐫𝐞𝐞 𝐭𝐫𝐢𝐚𝐥 period too.
  19. 𝐋𝐮𝐦𝐞𝐧𝟓 – This is my favourite tool when it comes to creating videos. It’s one of the most amazing AI enabled tools if you are looking to repurpose your blog content and create some sassy videos. Go checkout this tool now. You can sign up and get started for FREE.
  20. 𝐒𝐄𝐌𝐑𝐮𝐬𝐡 – My second recommendation for today is a popular SEO tool – SEMRush. They offer a free 7-day trial period. Go try and research keywords for which you can rank on Google.
  21. 𝐅𝐢𝐯𝐞𝐫𝐫 – It is a marketplace of freelancers offering basic to most advanced services. Check link in bio to get to Fiverr (Hire Freelancers). You can get a logo for as low as $5. So if you are starting and bootstrapping, you may want to check out this awesome platform. Do checkout reviews, ratings etc before hiring someone through fiverr. Pro Tip – Be very clear on what you want.
  22. Linktr.ee is a free bio link tool used by the world’s best brands, creators and influencers. You can add multiple links to your Instagram profile using Linktr.ee. Checkout my Linktr.ee bio link (https://linktr.ee/swatigaubadigitaldote), you will find digital marketing courses I recommend, FREE to download social media checklist, link to my website. You have paid version of this tool for more powerful features, but the free version is good enough for most businesses.
  23. Insta-space.org makes it easier to add Instagram line breaks in captions. It is a free tool. Write the caption in your notes, add line breaks, smileys etc. and copy it on insta-space.org and press “Convert It” and then Copy it and paste it to your captions. Your captions will look nice and easy to read.
  24. Unfold is a third party app that helps in making your Instagram Stories more appealing. It is free to download app for iOS and Android. ⠀
  25. 𝐁𝐢𝐭𝐥𝐲 – If you are into affiliate marketing and you don’t want the other person to look at large and clunky looking urls, use bitly. Bitly is a powerful yet simple online service that lets you shorten URLs, and share. They have a very generous free plan for small businesses. I personally use bitly extensively and hence it’s one of the recommended tool that you must checkout.
  26. 𝐓𝐚𝐩𝐥𝐢𝐧𝐤 – While a lot of us are using Linktr.ee as the link in bio, but taplink is emerging as yet another strong tool that is even more powerful. Taplink allows you to create a full landing page, not just a set of links. I am planning to explore this soon as they have a basic FREE plan just like Linktr.ee
  27. 𝐓𝐫𝐞𝐥𝐥𝐨 – It’s a productivity tool that allows you to manage your jobs. While I am very traditional when it comes to creating my job list and I still use a physical diary but collaborating with team members becomes much easier with Trello. Saves you a lot of time.
  28. Hello Bar is one of the easiest tools out there for collecting more email addresses when your potential customers visit your website. Hello Bar is easy to use and only requires one line of code added to a website to get started. They have a starter (Free) plan for websites with 5,000 views plans. I just implemented this on a website and have seen sharp increase in subscribers. Go to the growth plan only when you are convinced if it’s efficacy because that would cost you $29
  29. Using AI, Flick is able to suggest the best hashtags to use on Instagram. If you are struggling with finding the right hashtag, give Flick a try. It has many more interesting features.

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