Are you a Singaporean digital marketer in need of the right SEO tools without the need to hire a digital agency to resolve your SEO related issues every time? We have compiled the best SEO analytic tools that will make your job easier, faster and cost way less. Some of these tools are free while a monthly or yearly fee is attached to others. Like most paid-for apps, some of the tools have free and premium packages or what is termed a freemium package. You choose the package that best suits your budget and purpose. If you need to explore more features from some of the tools you can go further by paying to use them.
As a Search Engine Optimizer (SEO), you most likely want to get your work done within the shortest time. From searching through metadata for certain information from domains to fishing out the problems on your website or that of your client without the stress of doing so manually, SEO tools gives you the easy way out.
These tools make perfection almost possible because you have tools that will help you carry out almost 100% accuracy. If you were to give the job to a digital analyst, it will probably cost an arm and a leg but with little or no price at all, your computer and sometimes smartphone, you can get your SEO task job done yourself from anywhere.
The Following are Top SEO Tools Favoured by SEO Experts:
1. Google Keyword Planner (Free)
Keyword research is a top priority for every SEO task and it can be a tedious job as you need to get the right keywords. The process can be made easier if you have the best keyword tools to help you.
Google Keyword Tool is one of Google’s free SEO tools and it has many relevant keyword suggestions for different topics. Every digital analyst should have Google Keyword Planner because it is one of the best tools for researching keywords and it will help businesses attain their campaign goals and reach a higher number of customers due to the provided keywords. The tool will also ensure that your content continues to trend at the top of the search list every time someone searches with the keywords you use.
Apart from providing you with multiple effective keywords, Google Keyword Tool provides other options such as comparing keywords trends and planning/sharing your business plan. The best part is that the tool is free and easy to access.
To get started, download the Google Keyword Planner from Google Playstore or access it directly from the web. Create a Google Ad account if you don’t have one. Once you’re all set up, you can start using this amazing free tool.
2. Google Trends (Free)
Google Trends is another free Google SEO tool that has been available for years but not being utilised enough. Google Trends is useful for getting important information and insights surrounding a keyword you are researching.
When you search for a keyword on Google Trends, the search engine will display information on the topic. It will help you limit your search to a specific country, geographical location, time, rising and top interests in that topic. This tool will help you narrow down your keyword search to the keywords specific to your business campaign.
Google Trends is particularly good for content marketers because it reveals which keyword will rank your content on the first page and which one will make it obsolete.
However, the data for SEO marketing in Singapore is quite low on Google trends probably because it is a free tool. Therefore, you might want to try paid tools like SEMRush, Ahrefs, and Moz Pro that offer larger pools of SEO resources favourable to the Singapore market.
3. Google Search Console (Free)
Google Search Console is a tool that is available to every website owner and is useful for monitoring and reporting the activities of your website on Google SERP. To verify your website, input codes to your website, then submit your sitemap to be indexed.
It is not necessary to own a Google Search Console account to be visible in Google’s search results but the account will help you easily control how your website appears and what is indexed.
The purpose of checking your site with this tool is to make you understand what Google and those using the search engine see when they use your website. With the result you get from the analysis, you can make the necessary optimisation to improve site performance in Google search.
4. Google Analytics (Free)
This is one of the SEO tools every SEO beginner should have because it is free, has some really useful features and is easy to use.
Simply create a Google Analytics account for a start. Then add your website to Google Analytics, making it a property. Locate the Tracking Code in the Property column, and then copy the tracking code Google will generate for you. Go ahead to paste your tracking code after the <HEAD> tag on your website pages.
After this, you can start tracking the progress of your site. The traffic index-based visitors, the channels from where they got to know about your site, the time they visited, bounce rate and more relevant information will all be displayed under your Google Analytics account.
Additional benefits include audience reports which contain their age, and type of device, traffic reports showing total conversions as well as the revenue your site is generating in total. The results of each search can be used to improve your site optimisation.
5. Google PageSpeed Insights (Free)
You need to work on your page loading speed if you want to run a successful website that will give you good returns. Having great site speed will increase user satisfaction and rank your site higher. PageSpeed insight is a free tool that assesses your site and gives you options that will improve speed.
Type the URL of your site or blogsite in the search box on the Google PageSpeed page, then click on the “analyze” button. This will automatically bring up the speed level and overall UX/UI of your site. The tool will score your desktop site and mobile UX. If you score 90+, your site and User Interface is very fast. 50-90 indicates an average speed while any score lower than 50 are considered slow.
After diagnosis, the tool will give suggestions on how to improve speed and performance.
Top Freemium SEO Tools
6. Ahrefs (Freemium)
Ahrefs is very popular in the world of SEO because it provides users with a very powerful link checker that helps you to accurately check the top 100 backlinks to every website. Although not completely free, the tool offers a 7days trial at $7 which gives you access to the Standard or Lite plan.
To use, input the URL you wish to analyse. The Ahref tool will then bring up your Domain Rating score and instantly generate top 100 most backlinks to the site
SEO Experts consider this tool top-notch because it generates accurate links very fast, gives you the complete number of backlinks and domains referring to your website, and displays anchor text and domain rating.
Other reasons experts consider the Ahref tool as the best include:
- It is the best for researching competitors in your niche and the Keywords they use to have an edge over your business and site.
- It is best for acquiring high-quality data for SEO and content marketing
- It gives in-depth knowledge of why your competitors rank higher than you do and give a solution on how to outrank them
- With over a billion keywords, you can never run out of relevant keywords that will put your site on the first page of Google search engine and drive massive traffic to your website. This feature especially favours the Singapore market because it has a wider range of keywords.
- You will get SERP ranking history and also insights on the searcher’s behaviour
- Link checking helps you plan better link-building strategies easily.
You can subscribe to the Premium version for $99 a month to unlock the full benefits of Ahrefs.
7. SEMRush (Freemium)
SEMrush is another acclaimed SEO tool widely accepted by SEO experts all over the world and is a must-have software for every digital or content marketer. It carries out an accurately complete analysis of your website and brings back the rate of search traffic and the complete number of backlinks referring to your site or your customer’s. SEMRush helps you to conduct conventional online marketing by granting you limitless access to analytical data, group-based tasks and provides custom reports. It is the tool for content marketers because it offers keyword and topic research and displays competitive analysis that will help you overtake competitive sites.
To use SEMRush, login to your account and type the domain name you want to analyse. Immediately you enter the name, the software will run a quick analysis on the traffic the site is generating, the number of backlinks, domains referring the links, top local competitors and the keywords creating the traffic.
Other benefits include:
- Total technical audit
- Complete overview on link types and anchor text
- Carry out a domain to domain competitive analysis
- Provides the best SEO keywords for a successful campaign
- Points out the quality of your content, issues with it, and how to improve.
To get the best out of SEMRush, subscribe to the premium package because it gives you better chances at daily keyword and backlink searches as opposed to the limited 10 searches the free version allows. Starting price for the premium package is $99.95 per month.
8. Siteliner (Freemium)
Siteliner is another SEO checker tool that every content marketer should have at hand. It helps you locate identical/duplicate content on your website that matches content from another website. Siteliner prevents you from being penalized for plagiarism by Google by helping you scan your website for duplicate content, slow or average page speed or size, and broken links. It conducts a competitive analysis of your website and others with the purpose of helping you know what to improve for better performance.
To use, simply visit the Siteliner page and type your URL in the search box, then tap “Go.” A breakdown of duplicate pages, unique and common contents will be displayed.
Other benefits include:
- Smart software that skips non-index tags
- Easy layout of URL, matching words, pages and percentage makes it easy for users to focus on problem areas.
- The free version is so good that you only have to use the paid version when it is extremely necessary.
- Results will prompt you to reword your content until it is unique and approved by Google as plagiarism-free.
- Gives you the complete number of identical pages on your website.
- Checks and shows the total number of links broken and pages skipped.
- Report can be downloaded as a PDF file.
- Very affordable SEO premium packages where you get to sign up free
- Limit on checks starts from pages above 25,000 and it costs just $0.01 to scan each page.
An alternative to Siteliner is Copyscape which is also a plagiarism checker that not only tells you if your content is plagiarism free but also if others are duplicating your work. The purpose of a good content checker is to make your content unique to your site only and these tools will ensure that.
Other amazing SEO Tools you can explore for free or at a monthly/yearly price are:
- ATP(Answer The Public)
- Keyword Shitter
- SSL Checker (SSLLABS)
- Beam Us Up
- Yoast SEO
- All in One SEO Pack
- Word counter
- Deep Crawl
- LinkReseach Tools
- SEO Web Page Analyser
- Responsive Design Checker
- Keywords Everywhere
- SEO Web page Analyser
- Advanced Web Ranking
- Online Press Release
In total, there are over 60 SEO tools and the major ones explained in this article will continue to be considered the best SEO tools even in 2020.
With only a few of the tools addressed in this article at your disposal, you will enjoy conducting SEO anytime. Of course, you will do your part by creating content that will make optimization easy.
You can also rewrite manufacturer descriptions on your website and include keywords that serve your niche best. Make changes as you become more involved with these SEO tools.